Former McCann Erickson CEO speaks on branding issues

The Public Relations and Communication Professionals Association (PRCPA) organised a conference and sharing of ideas with former chief executive officer of McCann Erickson, Michael Carroll, on Wednesday. This was held at the Eastern Institute for Integrated Learning in Management (EIILM), Ebène. Carroll addressed the first, second and third year Mass Communication, Journalism and Advertising students, [...]

06 Oct 2011, The Independent Daily