Advertising Mauritius

Burger King ‘O.K. Google’ Ad Doesn’t Seem O.K. With Google

Google appeared to stymie a marketing stunt on Wednesday by Burger King, which had introduced a television ad intended to prompt voice-activated Google devices to describe its burgers.

13 Apr 2017,

Ping! Say hi to sponsored messages in Facebook Messenger

If you've spoken with a company via the messaging app, that company can pay Facebook to try to continue that conversation with you.

09 Nov 2016,

Facebook Marketplace Wants to Be Your New Craigslist

Facebook has launched Marketplace, a centralized hub where its 1.71 billion monthly users can buy and sell their stuff online within local communities. Yes, people have already been using Facebook for this for a long time. But Marketplace formalizes that casual function—and signals just how important these trading posts are for the company’s plans.

05 Oct 2016,

Facebook Will Force Advertising on Ad-Blocking Users

Facebook is going to start forcing ads to appear for all users of its desktop website, even if they use ad-blocking software.

09 Aug 2016,

La femme dans la publicité: nécessité ou exploitation ?

L’utilisation des lèvres d’une femme dans la publicité d’une boisson gazeuse a fait polémique.

04 Aug 2016,

Publicité De Coca-Cola: Cafouillage Au Ministère De L’égalité Des Genres

La polémique autour de la publicité de Coca-Cola prend une nouvelle tournure. Le ministère de l’Égalité des genres est revenu sur sa décision.

29 Jul 2016,

Trisha Gukhool Sur La Pub Qui Fait Polémique : «Choquée Que Cette Image A Eu Le Feu Vert Pour Être Diffusée»

La femme est-elle utilisée comme objet sexuel dans certaines publicités ? La question a été débattue samedi 23 juillet dans l’émission « Au Cœur de l’Info » sur Radio Plus, présentée par Nawaz Noorbux et Jean-Luc Émile.

27 Jul 2016,

Taste the feeling (again)…

Latest news! You can taste the feeling again. The so-called “sexist” advert has now the blessings of the Minister of Gender Equality, Child Development and Family Welfare, Mme Aurore Perraud. The latter has issued a...

26 Jul 2016, Yashvin, pages of my life

CNN and Eurosport advertisement: A winning combination for Mauritius

The Mauritius Tourism Promotion Authority (MTPA) is now a fan of CNN Eurosport after registering a very successful advertising TV campaign on both networks.

11 Jul 2016,

Publicité: Entre Rs 200 000 et Rs 1 M Dépensées sur les Brochures

En cette période de fête, les grandes enseignes dépensent en moyenne Rs 1 million pour les brochures et catalogues. Malgré les nouveaux moyens de communication, ce support publicitaire a encore de beaux jours devant lui.

21 Dec 2015,

YouTube's 10 Most-Shared Ads in September

Ads are designed to catch our eye. Therefore, advertisers are becoming more creative in their attempts to get our attention, and it shows in this list of September's most-shared YouTube ads, compiled by Unruly Media.

10 Nov 2013,

The 20 Most-Shared Ads of August

August presented a fairly standard crop of viral ads. There was the requisite number of game trailers (three) and sports-themed videos (eight), plus some die hard videos from previous months (three).

30 Sep 2013,

Advertisements On The Purchase Of Gold Jewelry Now Banned

The State hardens line in that it is the business of buying gold. To better contain their proliferation, the Council of Ministers announced a series of measures including the prohibition of advertisements relating thereto.

13 Sep 2013,

YouTube's 20 Most Shared Ads in July

It's been another good month for ads going viral on YouTube. We've seen videos that made us smile, laugh, and reflect — but above all, many have been delightfully creative and well executed.

12 Aug 2013,

Video of the Day: Dumb Ways to Die

Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Australia to promote rail safety. The campaign went viral through sharing and social media.

14 May 2013,

How Advertising Manipulates Your Choices and Spending Habits (and What to Do About It)

Advertisements aren't inherently bad, but many use manipulative tactics that influence in ways we don't even realize.

25 Apr 2013,

Video of the Day: Creative Ad by LG

To show how lifelike the new LG IPS 21:9 UltraWide monitor is, the electronics company decided to test the legend that men get ‘stage-fright’ if someone is watching them pee. It did this by running a stunt in a men’s toilet where beautiful women appeared on screens above the urinals seemingly watching the users.

19 Apr 2013,

Here's The Future of Advertising, According To Google

If you want to know where Google‘s going next in advertising–which is a large chunk of where a lot of online advertising overall is going–you need to ask Susan Wojcicki, the search giant’s senior vice president of advertising.

12 Apr 2013,

Business & Money Lists: Top 10 Commercials

Business & Money Lists: Top 10 Commercials

17 Dec 2012,

A Simple Way to Get TV Viewers to Stop Skipping the Ads

It may be wishful thinking, given the source, but a recent study of TV viewing habits offers some hope to networks and advertisers used to being on the losing end of any battle with new technology.

06 Dec 2012,