Could social media and e-commerce provide the road to salvation for beleaguered High Street retailers? In Britain, shopkeepers figure you can beat them – but how?
14 May 2013, business.mega.mu
Want to find hidden opportunities? Ask your customers these questions--but only after you've made the sale.
06 Apr 2013, business.mega.mu
Forget punch cards. How smart businesses can connect with customers to create loyalty.
02 Apr 2013, business.mega.mu
Here are three simple steps to see if there is a market for your new product or service.
28 Mar 2013, business.mega.mu
These seven characteristics of market strategies actually generate sales.
21 Mar 2013, business.mega.mu
Despite facing plenty of controversy over its proposed Terms of Service changes, Instagram remains a hot site for both users and the marketers who want to capitalize on its popularity. If you've never used it before, Instagram is one part Flickr and one part Twitter: essentially a community in which users take and share photos with one another.
07 Mar 2013, business.mega.mu
At some point, “this really exciting new company I’m starting” needs a name. And while you may be lucky enough to have the perfect moniker fly into your head while drinking coffee one morning, you also may not be. In which case, the process can be daunting. Where do you even begin?
31 Jan 2013, business.mega.mu
Every business should look at its cost of customer acquisition twice a year and after each campaign. The old business adage goes, "You can't manage what you don't measure." Yet we fail to measure these costs all the time. We seldom take the time to see how effective our marketing was.
16 Jan 2013, business.mega.mu
Having good visitor intelligence will allow you to market to your customers and optimize your website on a completely different level than before. Most people never look beyond the surface with their visitor intelligence.
26 Dec 2012, business.mega.mu
It’s difficult to figure out the right image for your small business if you don’t know what the right message is. Whether it’s a blog post in need of a picture, your primary logo, a product design or an infographic to highlight a point or process. Any image you use in association with your company has to say something that matters to your target audience.
05 Dec 2012, business.mega.mu
Look at the pace that the term ‘content marketing’ has moved into the vernacular of marketers, as measured by Google search volume. Although content marketing has been bandied about as a term for several years, its recent hike in popularity is not actually much of a surprise.
04 Dec 2012, business.mega.mu
A lot of business owners ask me about effective marketing, in terms of cost and result. I often get the sense that they want me to offer a one-size-fits-all formula. Unfortunately, it’s just not that simple.
02 Nov 2012, business.mega.mu
Electronic marketing, or e-marketing, is growing. Moreover, at its conference on marketing 3.0, Monday, February 27 at straws, the American Professor Philip Kotler has explained that his concept fully integrates the digitization of communication with customers.
01 Mar 2012, business.mega.mu
Social networks are attracting a large number of people
25 Aug 2011, business.mega.mu
The MoU will formally regulate the agreement between SMEDA and AHRIM enabling tourists to exhibit their products in hotels
14 Jul 2011, business.mega.mu
Emirates Airlines is doing its bit to increase the arrivals of tourists in Mauritius
03 Jun 2011, business.mega.mu
For the first time the campaign will include a television advert of 20 seconds to be produced by French company
02 Jun 2011, business.mega.mu
27 May 2011, business.mega.mu
Nine travel agents from Jordan are currently on the island for a familiarisation trip
25 May 2011, business.mega.mu
Il sera dispensé les 28 et 29 avril à l’hôtel Link, Ébène
18 Apr 2011, business.mega.mu